The BMW film series, “The Hire” was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles. “Star” (2001) The Driver is chosen by a spoiled and shallow celebrity to drive her to a venue. Unbeknownst to her, her manager has actually hired the Driver to teach the celebrity a lesson. Pretending to escape her pursuing bodyguards, the Driver recklessly drives through the city, tossing the hapless celebrity all around the backseat. They arrive at the venue, where she is thrown out of the car and photographed by paparazzi in an embarrassing end on the red carpet. * with Madonna * Directed by Guy Ritchie * Featured the BMW M5 Goofs: * Continuity: When the BMW M5 makes the final handbrake turn it has four tailpipes in the beginning of the turn, but clearly only two right before it stops. This is by far one of Madonna’s funniest appearances in a film. Enjoy it!!!
The Hire is a series of short films made by BMW together with some of the worlds best directors. Ambush - starring Clive Owen and the BMW 7-series. Directed by John Frankenheimer.
The Hire is a series of short films made by BMW together with some of the worlds best directors. Powderkeg - starring Clive Owen, Lois Smith, Stellan Skarsgard and the BMW X5. Directed by Alejandro Gonzalez Inarritu.
The Hire is a series of short films made by BMW together with some of the worlds best directors. Ticker - starring Clive Owen and the BMW Z4. Directed by Joe Carnahan.
The Hire is a series of short films made by BMW together with some of the worlds best directors. The Follow - starring Clive Owen, Adriana Lima, Mickey Rourke and the BMW Z3 and 3-series.
BMW’s groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time. If you would like the complete set of movies on DVD, please email me at bretwoodasdfg@gmail.com
The Hire is a series of short films made by BMW together with some of the worlds best directors. Hostage - starring Clive Owen and the BMW Z4. Directed by John Woo.
BMW’s groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time. Don’t forget a special thanks to BMW for these film treasures. After watching the films, you know you should - Make your next car a BMW!
The Hire is a series of short films made by BMW together with some of the worlds best directors. Driving Techniques shows you what you can do with your BMW, BUT SHOULDN’T!
BMW’s groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time. If you would like the complete set of movies on DVD, please email me at bretwoodasdfg@gmail.com
