(4.23.11) Taking the wraps off. I was there for the unveiling of Hyundai’s brand new Accent at theNew York International Auto Show. One of four new Hyundai’s the company promises can get 40 miles to the gallon. The new Accent joins new models of the Hyundai Elantra, the Sonata Hybrid, and the Veloster concept car. With gas prices zooming more New Yorkers are deciding what car to buy based on fuel efficiency. So that’s the focus for Hyundai — along with sizzling style. Mazda the ‘zoom-zoom’ car company long known for making vehicles that are fun to drive from their minivans to their sports-cars is another auto maker making sure to tout fuel efficiency at the New York International Auto Show. And no wonder. With gas prices hovering above a gallon, an estimated 80% of Americans are choosing their cars based on fuel economy. For Mazda that means rolling out something called ‘Skyactiv Technology’. Mazda’s figured out a way to make regular engines deliver better gas mileage than ever before. This is the first car to get the Skyactiv Technology. The fuel sipping Mazda M2. When you burn a gallon of gas it’s very inefficient. You’re only getting 30% of the energy that’s in the gas, the other 70% is wasted, lost as heat. Mazda’s latest tech tweaks let you get more bang for your buck from a gallon of gas. Skyactiv Technology is at the heart of Mazda’s new models on display right now at the New York International Auto Show. When it comes to innovative advertising. Heavy on hip …
(4.23.11) Jeep is one of those companies that puts the pedal to the metal and is happy to prove they’re not just talk. That they can walk the walk. So let’s go! It’s a staple of theNew York International Auto Show. The Jeep Outdoor Obstacle Course. You drive over stumps, tilt to one side on a 30 degree incline, rumble over uneven logs. It can be slightly hair-raising for a city kid… …but always fun. Especially if you love the exhilarating feel of four-wheelin’. Jeep calls 4 x 4’s “capability without compromise”. And I know what they mean. King of the hill. That’s what you feel like driving a Jeep. That’s me inside the Yellow Jeep Rubicon Ultimate. About to go over the edge. And down we go. In order to wear the coveted ‘Trail Rated’ 4 x 4 badge a Jeep must pass the test in five categories. Traction, Ground Clearance, Maneuverability, Articulation and Water Fording. This Outdoor Obstacle course simulates all that. You can take a test ride too — and test your mettle — at this year’s New York International Auto Show. For Jeep lovers with a taste for trucks with a sporty feel. Presto! Another reveal. Time to debut the Jeep Grand Cherokee SRT 2012 model. You’ll see it at the New York International Auto show. It’s the aggressive but smooth looking second edition of the of the Grand Cherokee SRT8. Boasting the most powerful engine yet! This model’s headed for showrooms this year. Under the hood a 6.4-liter Hemi V-8 spitting out 465 horsepower and the same pound-feet of …
(4.23.11) Mazda kicks off our journey into the world of high tech high design and high style concept cars with their “Minagi” concept. Over in this corner at the New York International Auto Show is the Toyota Prius C concept. The Prius C is marketed as a city-centric hybrid vehicle designed to appeal to young singles and couples who want an eco-sensitive, high-mileage fun to drive car. Spacious interior in a compact package means high urban appeal how you like that New York! And howya like this - the Volkswagen Bulli. A concept car both cute and oh so cool. VW says it’s the latest evolution of the iconic microbus and reveals it’s powered by an electric motor fitted with six-seat and infotainment control via IPAD! The Cadillac Urban Luxury Concept might catch your eye too. The company says it was conceived for city-dwellers in urban centers like New York where tight confined parking areas for apartments and office buildings are the norm. It seats four with scissor-type doors, powered by a turbocharged one liter three cylinder engine projected to deliver up to 65 miles per gallon. More stylin’ concept cars not to be missed at this year’s New York International Auto Show - the Dodge Charger SRT8. The GMC Sierra All Terrain HD 6.6 liter Duramax turbo diesel V8 heavy-duty truck. And the racing inspired Scion FR-S concept. It looks like it’s moving — when it’s just standing still!
(4.23.11) Taking the wraps off. I was there for the unveiling of Hyundai’s brand new Accent at the New York International Auto Show. One of four new Hyundai’s the company promises can get 40 miles to the gallon. The new Accent joins new models of the Hyundai Elantra, the Sonata Hybrid, and the Veloster concept car. With gas prices zooming more New Yorkers are deciding what car to buy based on fuel efficiency. So that’s the focus for Hyundai — along with sizzling style. Mazda the ‘zoom-zoom’ car company long known for making vehicles that are fun to drive from their minivans to their sports-cars is another auto maker making sure to tout fuel efficiency at the New York International Auto Show. And no wonder. With gas prices hovering above a gallon, an estimated 80% of Americans are choosing their cars based on fuel economy. For Mazda that means rolling out something called ‘Skyactiv Technology’. Mazda’s figured out a way to make regular engines deliver better gas mileage than ever before. This is the first car to get the Skyactiv Technology. The fuel sipping Mazda M2. When you burn a gallon of gas it’s very inefficient. You’re only getting 30% of the energy that’s in the gas, the other 70% is wasted, lost as heat. Mazda’s latest tech tweaks let you get more bang for your buck from a gallon of gas. Skyactiv Technology is at the heart of Mazda’s new models on display right now at the New York International Auto Show. When it comes to innovative advertising. Heavy on hip …
